Brief facts:

Walker Media is a top 10 UK Media Agency with billings in excess of £300 million and a client portfolio that includes many of the largest and best-known brands. One of Walker Media's specialities is in pay-per-click advertising optimisation and as the media landscape continues to fragment, it is even more important for organisations to adopt a holistic view of media - from the planning to the buying. Walker Media's offerings embrace the whole spectrum of media channels and the company has created a range of models and tools that fuse together both communication objectives and business dynamics.

Please read the detailed case study in PDF format - Walker-Media-Case-Study.pdf